Spreading Awareness

With less than a month to go for the JGW, the media has begun to pay attention to the phenomenal success of the week and the potential it holds for impacting many lives. Recent media coverage on the JGW has been both generous and extensive. Yet, one does feel that the idea of JGW is as yet unknown to many. It is necessary to reach out to as many as possible because the more the numbers participating in the JGW, the more the numbers that will be helped. If each one of us can spread the message of JGW to at least 10 people who were unaware of it earlier and in turn ask them to share the idea with 10 each, then more awareness is created and enhanced participation is possible. The festive season is here and one could use the community celebration venues to spread awareness about JGW. Our impulse to give and to share is very strong during the festival season and one should therefore capitalise on this strong impulse to influence others to participate in the Joy of Giving Week. The website of the JGW shows that around 45 registered events are scheduled to be held as a part of the week, though many more would have been planned but not registered. We are sure that this is just the beginning and that the number of events held, the resources raised and the number of people impacted will surpass that of last year. However, it helps us when the events you plan are registered so that we have a ready record of the impact and more important, are in a position to formulate a strategy to reach out to more, thus spreading the message of the Joy of Giving Week.