India's most loved sportsperson Sachin Tendulkar, is at it again, helping promote the Joy of Giving week 2010. In an exclusive interview with Times Now, he says "the Joy of Giving Week is a great opportunity for an individual to express himself and what he wants to do for the community." Sachin of course not only doubled his contribution to his favourite charity Apnalaya last year during JGW, but also devoted a day to a cricket coaching camp, offering his time that was auctioned to raise funds. He says that he enjoyed getting to know the people who attended his camp.
The JGW has been lucky in that it has both famous and committed brand ambassadors. Whether it has been Sachin, or Nandita Das, Shriya, Surya, Madhavan, Rahul Bose or the corporate big wigs like Adi Godrej, all have not just lent their names, faces and voices, but more importantly have given generously of their time and that has been a major contributing factor to the success of the Week in its very year of inception in 2009.
However the famous can take a movement only upto a certain point. mass participation becomes essential for any movement to succeed and again JGW has been lucky in that it has caught the imagination of the public at large and turned into a national festival, cutting across all barriers and with all participating. Some of the ways the country contributed has been written about in today's Times of India in Mumbai. Meanwhile what of JGW 2010. here we go back to quote the star cricketer as he says:
We have set higher goals this year and higher targets. It is not only up to me, but it is up to the whole of India to help us achieve the target. This week is to celebrate, to make sure that there are happy people across the country, and there are smiles on faces. That is what we wish to do. The idea behind starting this joy of giving week was to spread smiles.
So let's all heed Sachin's words and come together to spread smiles. participate in the Joy of Giving Week between the 26th of Sept., and the 2nd of Oct 2010. A link that says more
Showing posts with label Tendulkar. Show all posts
Showing posts with label Tendulkar. Show all posts
Tuesday, August 31, 2010
Sunday, April 11, 2010
Measuring Impact of JGW '09
How does one begin to measure the impact of a national movement like the JGW ? What are the parameters one could use to determine the extent of its success ? Do we measure success in terms of funds raised, in terms of visibility created for good and worthy causes, in goods donated all of which are tangible and can be quantified, or is success to be measured in how effective the movement has been in raising our collective conscience and attitude towards 'giving' in general. It is in this last that the true importance of the movement lies for it is because we as a society, were made conscious about the need to give and the joy that would result from it, that all the other tangibles could be achieved.
Though a difficult task, efforts were undertaken to measure the success of the movement and as the facts below testify, the JGW has proved to be a successful movement in spreading the culture of giving.
The reach of the JGW has been greater than one could have imagined. Over 300 events were organised in over 40 cities and small towns across the length and breadth of India by a team of 5000 volunteers and around 2lakh people participated. The events managed to raise around 10crore in money and resources, that benefitted around 20lakh. No mean achievement this.
In keeping with the unique concept of the JGW, many of the events organised were also innovative. Some of these have been written about and you will find those posts in the archives but we will refresh your memories on them in the days to come. Meanwhile, as we gear up for JGW '10 we could all make it a point to heed the words of JGW's brand ambassador, Sachin Tendulkar as he exhorts us to "Keep contributing, keep contributing better."
Though a difficult task, efforts were undertaken to measure the success of the movement and as the facts below testify, the JGW has proved to be a successful movement in spreading the culture of giving.
The reach of the JGW has been greater than one could have imagined. Over 300 events were organised in over 40 cities and small towns across the length and breadth of India by a team of 5000 volunteers and around 2lakh people participated. The events managed to raise around 10crore in money and resources, that benefitted around 20lakh. No mean achievement this.
In keeping with the unique concept of the JGW, many of the events organised were also innovative. Some of these have been written about and you will find those posts in the archives but we will refresh your memories on them in the days to come. Meanwhile, as we gear up for JGW '10 we could all make it a point to heed the words of JGW's brand ambassador, Sachin Tendulkar as he exhorts us to "Keep contributing, keep contributing better."
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